Business Success: Press Release Benefits to Your Business
Press releases are considered as valuable, time-tested tool used in generating earned media coverage, increasing sales and spreading the message of the company, given that right strategic planning in your stories, messages and pitches are created, posted and reinforced. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. It is essential that your press release must easily pitch and some news and stories may evolve around topics such as launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
It is best to have a unique product than what is normally seen in the market today that will likely get higher pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. You can also share your company’s stories to generate higher pitch like stories evolving around your activities for a social cause or exemplary company culture. Reporters will attend your event if you have successful or interesting people speaking or attending the event. Your pitch-generating topic could also be your educated perspective or potential solution to something going on in the news. There are topics which are hard to pitch such as new hires or promotions, new versions of your product and web redesign. After you created an interesting news or story, then it is time to tell the story, and this is when press release comes into play.
A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. We can help you find the best press release distribution services.